10% OFF on everything in our store until January 1, 2016, 12 noon CET.
First flutters of New Year's resolutions are starting to form in people's heads. Our minds are prone to drift errors like gyroscopes. Over the course of a year, short-term distractions gradually accumulate and steer us off our long term goals. It can happen to anyone. New year's is a time to re-calibrate, re-orient and correct course.
Unfortunately, too often people let their resolution fall into dissolution by the end of Q1. Luckily, as an engineer, you know better. Just as firmware compensates for the imperfections of hardware, we should set up systems to compensate for our fallible willpowers.
Put yourself into an environment that props up your willpower instead of inducing more friction. If you're a developer, that means you should surround yourself with tools within arm's reach. Tools you can get going with quickly, whenever something springs into your mind. Constant tinkering increases your exposure to positive outcomes.
"I was trying to solve a production problem. I wasn't trying to make an integrated circuit," said Robert Noyce.
Who knows what kind of breakthrough you may stumble upon if you keep yourself more occupied with pins, ports, bits and bytes in 2016.
All you need is tools that are not a hassle to use. Software and hardware that works together seamlessly, designed to shrink the time it takes to take a task to completion - and thus decrease the opportunity cost of committing.
Our traditional end-of-year sale starts now, with 10% off on everything in our store. Equip yourself with the right tools and the right mindset to kick off 2016.
mikroLab

This year, the selection on offer includes our brand new mikroLab kits. Essential tools for the efficient developer, mikroLab contains everything a developer needs to explore the possibilities of any of the 7 microcontroller architectures we offer: a development board, a compiler license, an assortment of accessories, and as a bonus, a free license for one of our GUI design tools (either Visual TFT or Visual GLCD).
mikroLab is perfect if you decided you want to test out a new platform next year – say, if you have vast experience with PIC but want to try STM32. Or simply if you had one of our previous generation boards, but weren't sure about the value of updating to the latest versions.
It's a unique opportunity because we inadvertently created a discount upon a discount situation, because 10% OFF applies to mikroLab as on everything else, even though you already get a $99 software license in there for free.
The offer lasts until January 1, 2016, 12 noon CET.
Yours sincerely,
MikroElektronika
P.S. And in the prevailing spirit of the ongoing week, may the force be with you.