Today at our HQ we hosted a Microchip Technology Workshop called "The future of small, function oriented MCUs." The single day event had about 50 participants who followed hands-on presentations and workshops held by Microchip representatives.
After a brief welcome speech from our CEO Neb, Microchip's District Sales Manager Daniel Luca opened the proceedings with a presentation about Microchip. He explained where the company stands today (leader in 8-bit MCUs, among other things) and what are the upcoming growth opportunities especially after its acquisition of Atmel.
Then the first technical presentations began, with Lucio Di Jasio, Microchip's Business Development Manager (and author of few books that feature MikroE tools). First, he held a hands-on session demonstrating Microchip's Code Configurator. The largest benefit of using the software, according to Lucio, is that it allows you to “use the machine to generate the stuff that is boring, the minutiae that humans are not good at remembering, low level work.”
Following a coffee break, Lucio continued with a class about the latest generation of PIC and AVRs with Core Independent Peripherals. He is an engaging presenter and successfully kept the audience's focused.
The second part of the day was reserved for Mikhail Voroniouk, Microchip Business Development Manager, who talked about a subject that people were not used to hearing about from Microchip: analog. Power management, monitoring, power supplies and similar – an exciting new area of growth for Microchip.
In the final session, our senior software developer Marko Zivanovic gave an overview of MikroElektronika's product line and the philosophy behind it, which was then supplemented with a tour through our HQ.
The workshop was a resounding success, especially considering the great response from the audience (with over 50 people in attendance, it is the largest event we hosted so far.