Press Kit

Contacts

For press inquiries and for requesting product samples for reviewing purposes, write to: marcom@mikroe.com

Guidelines

  • Include name of publication
  • Include story or review pitch
  • Include exact list of products required

Address

  • MikroElektronika D.O.O.
  • Batajnički drum 23
  • 11186 Zemun, Belgrade
  • Address Code: 201063 Serbia
  • View in Google Maps
  • Office phone: + 381 11 78 57 600 (9 AM- 5:30 PM CET)

About MikroElektronika

Company information in different lengths, depending on whether you need brevity or detail.

  • Founded: 2001
  • Headquarters: Belgrade, Serbia
  • CEO: Nebojša Matić (Owner and General Manager)
  • Products: Microcontroller Development Systems, Accessory Boards, Compilers
  • Number of employees: ~100
  • Website: www.mikroe.com
  • Company fact sheet

MikroElektronika (sometimes known by its abbreviation MikroE) is a producer and retailer of hardware and software tools for developing embedded systems. Its best-known software products are mikroC, mikroBasic and mikroPascal compilers for programming microcontrollers. Its flagship hardware product line is click boards™, a range of more than 250 add-on boards for interfacing microcontrollers with peripheral sensors or transceivers. These boards conform to mikroBUS™ – a standard conceived by MikroElektronika and later endorsed by NXP Semiconductors and Microchip Technology, among others. MikroElektronika is also known for Hexiwear, an Internet of Things development kit developed in partnership with NXP Semiconductors.

MikroElektronika (sometimes known by its abbreviation MikroE) is a producer and retailer of hardware and software tools for developing embedded systems. Its best-known software products are mikroC, mikroBasic and mikroPascal compilers for programming microcontrollers.

The compilers, available for 7 MCU architectures (PIC, dsPIC/PIC24, PIC32, FT90x, 8051, AVR, and ARM) are chiefly designed for ease of use. They have over 600 built in function libraries and many built-in tools meant to accelerate developers. Describing the experience of using mikroC, an EETimes writer said, “I went from not being able to get USB HID working on any microcontroller to having it working on three different ones and two different vendors all within one evening,” illustrating the compiler’s main benefits.

MikroElektronika supplements its compiler offering with compatible WYSIWYG tools for developing GUIs (graphical user interfaces) for TFT and GLCD screens: VisualTFT and VisualGLCD. In 2016, they started merging Visual TFT together with the compilers into one app, offering a single unified environment for designing GUIs, coding and compiling.

MikroElektronika’s flagship hardware product line is click boards™, a range of more than 250 add-on boards for interfacing microcontrollers with peripheral sensors or transceivers. These boards conform to mikroBUS™ – a standard conceived by MikroElektronika and later endorsed by NXP Semiconductors, Microchip Technology, Infineon Technology, Imagination Technology and others.

The mikroBUS™ socket comprises a pair of 1×8 female headers with a proprietary pin configuration and silkscreen markings. The pinout (always laid out in the same order) consists of three groups of communications pins (SPI, UART and I2C), six additional pins (PWM, Interrupt, Analog input, Reset and Chip select), and two power groups (+3.3V and 5V).

mikroBUS™ is an open standard and MikroElektronika encourages third party developers to adapt the socket to their boards using the pre-defined specifications.
Prior to developing click boards™, MikroElektronika gained wide recognition for its development boards. Most notably the “Easy” brand. The seventh-generation PIC development board, EasyPIC v7 being its flagship development board with an onboard programmer and support for more than 300 8-bit PIC microcontrollers in DIP packaging. The EasyPIC Fusion v7 board for 16 and 32-bit PIC microcontrollers was nominated for best tool at Embedded World 2013. Easy boards are available for ARM, AVR, and FT90x architectures as well.
MikroElektronika is also known for Hexiwear, an Internet of Things development kit developed in partnership with NXP Semiconductors. Hexiwear was launched in 2016, and won six industry awards since then.
MikroElektronika also produces TFT development boards, hardware debuggers, and a vast array of various boards for different purposes.

Founded by Electronics Msc. Nebojsa Matic, MikroElektronika has been producing tools for developing embedded systems since 2001.

The company started offering compilers for programming microcontrollers in 2004, with the release of mikroPascal for PIC. Since then, MikroElektronika released a total of 21 compilers: mikroC, mikroBasic and mikroPascal, for 7 MCU architectures.

With the release of its 7th generation of development boards — including the EasyPIC Fusion v7 nominated for best tool at Embedded World 2013 — MikroElektronika introduced its most recognized product line to date: click boards™ — 200+ sensor and transceiver add-on boards.

The click board™ ecosystem was endorsed by Microchip Technology, NXP Semiconductors and others.

In 2016, responding to rising public interest in IoT, MikroElektronika released Hexiwear, a wearable development kit created in partnership with NXP Semiconductors. Hexiwear won four industry awards, including Best in Show, Reader’s choice, and Best IoT product at ARM TechCon 2016.

Serbian entrepreneur — and current company owner and CEO — Nebojsa Matic started publishing an electronics magazine called “MikroElektronika” in 1997. In 2001, the magazine was shut down and MikroElektronika repositioned itself as a company focused on producing development boards for microcontrollers and publishing books for developing embedded systems.

The company started offering compilers in 2004, with the release of mikroPascal for PIC and mikroBasic for PIC — compilers for programming 8-bit microcontrollers from Microchip Technology. Between 2004 and 2015 the company released C, Basic and Pascal compilers for seven microcontroller architectures: PIC, PIC32, dsPIC/PIC24, FT90x, AVR, 8051, and ARM® (supporting STMicroelectronics, Texas Instruments and Microchip-based ARM® Cortex microcontrollers).

In conjunction with compilers, MikroElektronika kept its focus on producing development boards while gradually ceasing its publishing activities. Its current generation of the “Easy” boards brand was released in 2012. One of the flagship models, EasyPIC Fusion v7 was nominated for best tool at the Embedded World 2013 exhibition in Nuremberg, an important embedded systems industry gathering. Other product lines were introduced as well, including the “mikroProg” line of hardware programmers and debuggers, and the range of sensor and transceiver add-on boards known as click boards™.

During this time span the company developed relationships with various semiconductor vendors and distributors. It became an official partner of Microchip Technology, NXP Semiconductors, Texas Instruments, STMicroelectronics, Imagination Technologies, Telit, Quectel, and u-blox.[8] MikroElektronika also built up its worldwide distributor network by partnering with Digi-Key, Mouser Electronics, Future Electronics, RS Components as well as more than 50 local distributors in all continents.

Responding to rising public interest in the Internet of things, in 2016 MikroElektronika released Hexiwear, a wearable development kit created in partnership with NXP Semiconductors. Hexiwear was funded through Kickstarter. Since its release on the market, it won four industry awards: Best in Show, Reader’s choice, and Best IoT product at ARM TechCon 2016 Innovation Challenge, 2016 ECN Impact award, as well as Best for Rapid prototyping at the Hackster Maker Madness competition.

Company leadership

Our team is a mix of savvy business professionals with top-notch academic credentials, self-taught embedded hardware wizards, engineers with entrepreneurial backgrounds, and fresh out of college rising stars. Meet our management:

Engineer & Entrepreneur, Nebojsa started the company as an electronics magazine soon after getting a Master’s degree in electronic engineering from the Faculty of Technical sciences in in Novi Sad.

Djordje Marinkovic built his career in Europe, working for Hilti AG, Lexmark, Siemens, and finally, with Texas Instruments where he reached the positions of Business Development Manager and University Program Manager. As Chief Development Officer at MikroElektronika, Djordje brought a new level of international business expertise to the company. This helped MikroElektronika earn the trust of prominent semiconductor vendors such as NXP, Infineon, and many more. Some of the most impactful company projects emerged from these relationships — including the award winning IoT dev kit Hexiwear.

Tanja is responsible for defining, implementing and supervising business processes, policies, guidelines and procedures that ensure that MikroElektronika can adapt to its own growth. Under Tanja’s management MikroElektronika introduced quality management systems, as well as security, environmental, and safety standards as defined by various ISO standards. Her background is in high-profile Sales management, including handling of corporate and government accounts at one point in her career.

Srdjan joined MikroElektronika in its early days as a software engineer. He worked his way up to senior status, rising to assume project management roles. Soon promoted to head of hardware and procurement, Srdjan was the project lead for Hexiwear, the IoT dev kit.

Ivan Rajkovic arrived to MikroElektronika fresh off university (School of Electrical Engineering, ETF for its acronym in Serbian). In four years, he was promoted as chief of the newly formed software department. In this role, he was the project lead in developing and releasing MikroElektronika’s first compilers. Ivan is now leading one of MikroE’s largest and fastest growing departments.

Working in various management roles in the semiconductor industry throughout his career (engineering, product, marketing and sales management roles in companies in Italy, Austria and California) Andrea’s diverse experience allows him to leverage MikroElektronika’s engineering assets in a way that maximizes the value the company brings to the constantly evolving embedded systems market.

Certifications and awards

Industry awards

Hexiwear
ARM TechCon Innovation challenge 2016
Best IoT product
Best in show
Reader’s choice

Hexiwear
ECN Magazine
ECN Impact Award 2016

Hexiwear
Hackster Maker Madness 2016
Voted best for rapid prototyping

EasyPIC Fusion v7
Embedded World 2013 Nuremberg
Nominated for best tool

Domestic awards

pobednik nagrada

Belgrade chamber of commerce

nagrada-2016

Belgrade chamber of commerce

Accolades to Nebojsa Matic, founder and CEO

Entrepreneur of the year in 2012 awarded by Blic, prominent daily newspaper in Serbia, 2013

F.A.Q.

No. MikroElektronika neither designs nor manufactures chips — the company designs and manufactures hardware and software tools that allow engineers to program and prototype using various microcontrollers from many different semiconductor vendors.

No, MikroElektronika is a privately-owned company, founder and CEO Nebojsa Matic is its owner.

No. All MikroElektronika hardware products are assembled, packaged and tested in MikroElektronika’s HQ in Belgrade, Serbia. The plant is certified with ISO 9001:2008, ISO 27001:2013, ISO 14001:2004 and OHSAS 18001:2008 standards.

Mostly not, partially yes. MikroElektronika’s compilers contain closed-sourced libraries. The design files for its hardware boards are not available, except for HexiwearTM.

Hexiwear, the IoT development kit is completely open sourced, including the hardware design, firmware and mobile phone applications.

mikroBUS™, the standard that specifies add-on boards and mainboard sockets that define MikroElektronika’s click board™ ecosystem is also open sourced. Third party manufacturers are free to include mikroBUS™ sockets in their design, as long as they adhere to specified standards available at www.mikroe.com/mikrobus Companies like Microchip Technology, NXP Semiconductors, Infineon, but also many smaller manufacturers and companies implement mikroBUS™ sockets in their products (https://learn.mikroe.com/21-click-board-compatible-development-boards-didnt-know/)
Also, the schematics for all hardware boards are freely available.

MikroElektronika collaborates with many semiconductor vendors. Official partners are: Microchip Technology, NXP Semiconductor, Texas Instruments, STMicroelectronics, Cypress semiconductors, Imagination Technologies, Telit Wireless solutions, Quectel, u-blox.

MikroElektronika has a worldwide distributor network, including: Arrow, Avnet, Future Electronics, Digikey, Mouser, Farnell, RS Components cover the whole world. In addition, we have 12 distributors in North and South America, 14 in Europe, 18 in Asia, 6 in Africa, and one for Australia.

Trademark information

MikroElektronika has registered the following trademarks protecting brand names and logos (more information can be seen in the Worldwide Intellectual Property Organization’s index):

mikrobus logo
click board
clicker logo
hexiweare logo black

Logo usage guidelines:

mikroe sign
mikroelektronika logo

To ensure maximum visibility and integrity, the MikroElektronika logos should always appear with space around them. This area of isolation ensures that all graphic elements or type are separated from the logo by a designated amount of space to maintain the integrity of the logo. The MikroElektronika signature must always be surrounded on all four sides by a clear space of at least 1cm. This is the minimum distance to place any other graphic element or type to ensure readability