Nebojsa Matic is the visionary behind MIKROE. An engineer by education, entrepreneur by instinct, and philosopher by mindset - he built MIKROE from a small workshop into a global embedded ecosystem with 3500+ products exported to more than 130 countries worldwide.
In recent years, Neb has been dedicated to organizational efficiency and leading a team of over 90 talented professionals through a unique platform that combines a four-day workweek, automation, and daily output - all aimed at fostering tolerance and contributing to a shared mission: building a better society.
Recognized as one of Serbia’s most inspiring leaders, he has earned the titles "Entrepreneur of the Year 2012", “Employer of the Year 2018”, “Innovative Entrepreneur of the Year 2021” by Earnst&Young, and “Manager of the Year 2023” by the Serbian Association of Managers.
Married and a father of a beautiful daughter.
WORLD'S NO. 1
ADD-ON BOARD
STANDARD
Fourteen years ago Neb invented mikroBUS™ - socket standard for peripheral boards. This innovation transformed how engineers connect peripherals, leading to 1800+ Click boards™ and adoption by 100+ companies.
mikroBUS™
MULTI-LANGUAGE,
MULTI-ARCHITECTURAL
IDE
Back in 2012, Neb realized that engineers were wasting too much time hopping between multiple dev tools and rewriting the same code for different microcontrollers. His solution was NECTO Studio - a single IDE that supports all microcontrollers worldwide within a unified codebase - saving an immeasurable amount of time.
NECTO Studio
24/7 REMOTE
BOARD FARM WITH
LIVE STREAMING
Most of engineers’ paid time is spent waiting - for components, dev boards and additional parts. Neb’s Planet Debug remote board access enables productivity from day one. By combining a WiFi debugger with live streaming in the IDE, engineers can work on real hardware remotely, in real time - a concept that proved invaluable during the COVID era.
Planet Debug
EMBEDDED PROJECT
PLATFORM WITH 1.5M+
READY-FOR-USE PROJECTS
Neb created EmbeddedWiki to give engineers confidence that their projects will succeed, solving the problem of scattered and unreliable information on the internet. The platform offers 1.5M+ ready-to-use projects built with pre-designed and standardized hardware and software solutions, providing a high starting point.
EmbeddedWikiMIKROE has achieved what few companies in the world have - launching one new product every day at 10:00 AM CET. This is made possible through standardized products, automated workflows, and a decade-long investment in an in-house digital business platform that enables each employee to operate independently. The result is a scalable system that ensures rapid response to market needs.
In 2021, Neb took another bold step by introducing a 4-day workweek, beginning with the manufacturing department. This initiative was built on the belief that focused and well-rested people drive innovation. The result: 30% more productivity with 20% fewer working hours and almost 25% fewer employees. Meanwhile, employee fluctuation has been reduced to an amazing 1% - proving that people can achieve more with motivation through additional free time.
Centuries-old company organizational structures do not provide increased productivity. In market competition between densely populated countries and those with small workforces, companies must adopt an organizational model that treats employees not just as labor, but as managers of their own roles. Neb's innovative organizational structure implemented at MIKROE shifts management into process creators, dramatically increasing productivity while reducing the workforce.
The Happiest CEO in Serbia | Nebojsa Matic | #Business Stories #38
02.01.2022.
I, Entrepreneur - Episode 1 - Nebojsa Matic, MikroElektronika
17.09.2019.
NewsMax - The Path to Success
03.10.2025.
Interview with Nebojsa Matic - TME x MikroE | Embedded World 2025
27.03.2025.
Nebojsa Matic: Artificial Intelligence Fits Well into Our Fears | GrađaNIN
16.05.2025.
Shorter Working Hours as a Long-Term Business Strategy - Tatjana Jovanovic and Nebojsa Matic
26.05.2025.
RTS Morning Program - How Far Is the World from a Four-Day Workweek
30.01.2025.
FOUR WORKDAYS A WEEK - EVERYONE WANTS TO WORK IN THIS COMPANY
20.02.2025.
RTS Morning Program - Crisis in the Global IT Industry
13.01.2025.
Serbian Company with 4 Workdays: Enough for Happiness? – Nebojsa Matic
24.09.2024.
Entrepreneurial Finance | The Language of Finance, Ep. 11
26.06.2024.
Does a Four-Day Workweek Increase Efficiency?
15.04.2024.
Nebojsa Matic: The Four-Day Workweek Is the Key to a Better Future
24.12.2023.
I, Entrepreneur Conference for Students - Nebojsa Matic, MikroElektronika (Special)
15.11.2023.
It Can Be Done - A Serbian Company Introduced a Four-Day Workweek
21.04.2023.
Four Workdays in Serbia - An Opportunity for a 'New Life'? Nebojsa Matic and Marko Miletic
10.02.2023.
Squaring the Circle: From Garage and Soldering Iron to Boeing and NASA
04.02.2023.
EY Innovative Entrepreneur of the Year 2021 in Serbia - Nebojsa Matic, MikroElektronika
01.03.2022.
How Are You at Work, Podcast Ep. 05: Nebojsa Matic Shows How to Work Shorter but Better
14.12.2021.
Survey '1,000 Companies' - Nebojsa Matic, Founder and Owner of MikroElektronika
13.11.2020.
Nebojsa Matic - CEO Conference Belgrade 2017
05.06.2017.
The Way Things Are - Interview with Nebojsa Matic
23.05.2016.
A method that turns plain language instructions into working code or helpful comments. You type a request, and it gives back code you can use.
Date of Patent: August 1, 2025
A way to program and check microcontrollers using WiFi instead of cables. It can watch the system and give debugging info without stopping it.
Date of Patent: March 30, 2021
Neb made complex industrial automation concepts accessible to everyone. The book explains how PLC systems work, how to connect sensors, and how to program with ladder diagrams, helping engineers worldwide to quickly grasp automation basics.
Neb wrote this book to make embedded programming approachable. Each BASIC instruction is explained through practical examples - from sensors and converters to LCD and LED displays - spreading knowledge globally.
At a time when microcontroller education was not widely available, Neb wanted anyone eager to learn to have access. This book provides the fundamentals of PIC microcontrollers and inspires new generations of engineers to explore and create.
MANAGER OF THE YEAR 2023
Awarded by the Serbian Association of Managers, recognizing Nebojsa Matic for outstanding leadership, innovative strategies, and new business concepts.
INNOVATIVE ENTREPRENEUR OF THE YEAR 2021 AWARD
Ernst & Young honored Nebojsa Matic with this title for his pioneering work on remote product development for engineers (Planet Debug), celebrating entrepreneurial innovation and impact.
CCI FRANCE SERBIE GRAND PRIX 2022 INNOVATION OF THE YEAR AWARD
Awarded by the French-Serbian Chamber of Commerce to Nebojsa Matic for outstanding innovation with remote product development for engineers (Planet Debug).
SAM EMPLOYER OF THE YEAR 2018.
Recognized by the Serbian Association of Managers for exceptional workplace practices and leadership as an employer.
