Collection and Use of Personal Information
Personal information is data related to any person which can be used to uniquely identify or contact a single person.
What personal information we collect
When you create MikroElektronika username, register your products, purchase a product, download a software update, or participate in an online survey, we may collect a variety of information related to our business and marketing activities, including your name, mailing address, phone number, email address and contact preferences. All the information we collect are recorded in our databases and records.
How and why we use your personal information
- The personal information we collect allows us to keep you posted on MikroElektronika’s latest product announcements, software updates, and upcoming events. It also helps us to improve our services, content, and advertising. If you don’t want to be on our mailing list, you can opt out anytime by updating your preferences.
- We also use personal information to help us develop, deliver, and improve our products, services, content, and advertising.
- From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies as well as responds to your requests. Because this information is important to your commercial interaction with MikroElektronika, you may not opt out of receiving these communications.
- We may also use personal information for internal purposes such as auditing, data analysis, and research to improve MikroElektronika products, services, and customer communications.
- If you enter into a sweepstake, contest, or similar promotion we may use the information you provide to administer those programs.
Collection and Use of Non-Personal Information
We also collect non-personal information – data in a form that does not permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following is the examples of non-personal information that we collect and how we may use it:
If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.
Cookies and Other Technologies
If you want to disable cookies please note that certain features of the MikroElektronika website will not be available once cookies are disabled.
As is true of most websites, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit pages, operating system, date/time stamp, and clickstream data.
We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, and to gather demographic information about our user base as a whole. MikroElektronika may use this information in our marketing and advertising services.
In some of our email messages, we use a “click-through URL” linked to content on the MikroElektronika website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.
Disclosure to Third Parties
When you purchase a MikroElektronika product, you authorize MikroElektronika to exchange the information you provide during the purchase process to carry out service (such as delivery couriers). Personal information will only be shared by MikroElektronika to provide (or improve) our products, services and advertising; it will not be shared with third parties for their marketing purposes. Even though we constantly undertake all necessary actions to protect your personal information when transferred to third parties as described below, we are not responsible for any breach of privacy policies made by those third parties.
MikroElektronika shares personal information with companies who provide services such as information processing, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information and may be located wherever MikroElektronika operates. In any event, if your personal information is transferred outside of your residence country, such transfer of information will be executed in accordance with the law.
Other disclosure of information
It may be necessary – by laws, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence – for MikroElektronika to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.
We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.
Please note that by providing us with your personal information and using the sites, you grant consent to processing and use of your personal information for the above purposes. In addition, you also consent to disclosure of your personal information to third parties as described above, and that are placed in countries or jurisdictions with different level of privacy protection. We ensure you that transfer of your personal information to third parties above is made to the countries who are signatories of relevant EU conventions on personal data protection, and where not, relevant documents have been signed, or will be sign, if necessary and reasonable, so that your information remains protected.
Protection of Personal Information
MikroElektronika takes precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration, and destruction.
MikroElektronika online services such as the MikroElektronika Online Store use Secure Sockets Layer (SSL) encryption on all web pages where personal information is collected. To make purchases from these services, you must use an SSL-enabled browser such as Safari, Firefox, or Internet Explorer. Doing so protects the confidentiality of your personal information while it’s transmitted over the Internet.
When you use some MikroElektronika products, services, or applications or post on a MikroElektronika forum, chat room, or social networking service, the personal information you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to submit in these instances. For example, if you list your name and email address in a forum posting, that information is public. Please take care when using these features.
Integrity and Retention of Personal Information
Access to Personal Information
You can help ensure that your contact information and preferences are accurate, complete, and up to date by logging in to your account at Login page. For other personal information, you are entitled to the following rights:
You can request the notification regarding any of your personal information we have been processing and using, within the limits of Law, and we will respond to your request within 15 (fifteen) days from the day we received such request.
You can request access to your personal information which includes right to review, read, listen or to make notes of your information, as well as to request a copy of any of your personal information, and we will respond to your request within 30 (thirty) days from the day we received such request.
Please note, that all your notification, access, correction, copy or deletion requests can be made through the Privacy Contact Form, while mikroElektornika may accept your verbal requests too, when such requests are according to our discretion cost-efficient.
We kindly inform you that we may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, prevents us from governing our everyday business activities, jeopardize the privacy of others or national and commercial interests and security of your country of residence, are extremely impractical, or for which access is not otherwise required by Law.
We do not knowingly collect personal information from children under 13. If we learn that we have collected the personal information of a child under 13 we will take steps to delete the information as soon as possible.
MikroElektronika d.o.o. Beograd, Batajnicki drum 23, Belgrade, 11186, Serbia, EUROPE, corporate registry number: 20490918, TIN: 105917343
Copyright © 2001–2016 MikroElektronika. All Rights Reserved.
Last updated: November, 2015